Cultural Change and Change Management Essay

List some of the complexities of cultural change, and explain shy, in your opinion, change is so difficult to manage. Cultural change takes place in organization when the current culture is not in accordance with the goals and objectives o the company or is not fulfilling the changes that have taken place in the external and the internal environment of the organization. The cultural change usually involves a radical transformation of the policies and [procedures in the origination as well as changes to the values, beliefs and norms that exist between the different people related to the organization itself. In most cases when cultural change tales place it is a result of restructuring of the organization as well. The problems and complexities that are presented by the process of cultural change in the organization pertain to the immense task of defining a new culture for the people in the organization. Usually the old culture is instilled in the members of the organization, as they have gotten used to operating according to the rules, policies, procedures and norms dictated by the old culture, therefore when a cultural change has to take place, all the members have to be informed and briefed about the specific changes taking place. The problems in the process of cultural change take place when the cultural change meets resistance from the people in the organization itself. Other complexities of cultural change include defining the salient points of the old culture, establishing how the new culture is different form the old culture, devising programs through which the new culture can be taught to the people in the company and established as the norms in the organization. Additionally the strenuous process of cultural change and the time required form the cultural change to take place in an organization itself pose as complexities for the organization. Cultural change is often difficult and a very strenuous process as â€Å"organizational cultures are formed for a reason. Perhaps the current organizational culture matches the style and comfort zone of the company founder. Culture frequently echoes the prevailing management style. † (Heathfield, 2007) This as mentioned before is very difficult to change as people have to be taught all over again as to how top adjust to the new culture and what are the norms depicted by the new culture. Moreover the complex process of cultural change also has face brutal retribution from the hesitant and resisting parties who can openly initiate protests against the company. One thing that has to be kept in mind regarding the process of cultural change in organization is that cultural change is never possible in a top down flow form of the hierarchy in the organization. The cultural is supposed to be derived and specifically for the people of the organization. This means that culture has to rise for the bottom to the top of the organizational structural. In this manner most of the complexities listed can be avoided. 2. What happens when two companies merge? Does one culture dominates the other, or does a new culture emerge? Explain, and use examples. In most cases when two companies merge the two companies usually try to keep their organization cultures intact. However if the organization change that is taking place is the kind related to a merger then there is a high chance that despite the efforts of the organization to retain their corporate cultures, a new culture emerges. This new culture shares the same values with the previous culture in the organizations and provides for the beliefs and norms that are present in both the organizations. However in case of an acquisition where one company takes over the other company by acquiring large number of shares in it or outright the company, in such cases the cultural change that takes place pertain to adoption of the culture that is present in the dominant or acquiring organization. In this case the resistance against the cultural change is much intense and stronger as people are usually opposed to the culture of the acquiring organization. However the best policy that is suggested for managing cultural changes in organizations when a consolidation or a merger Is taking place is to develop and establish a new culture which is in accordance with the previous cultures in the organization and provides for the new organization structure as well by being cohesive in nature and adapted to the operations and the environment of the organization. An example of cultural change coming about as a change in the organization structure exists in the case of Swiss Re Americas Division. â€Å"The Swiss Re Americas Division provides a striking example of culture change and subsequent improved performance. In 2000, the division scored in the lowest percentile for each of the four culture traits, and was running at a loss. Following a series of substantial changes, by 2002 the organization had improved its strategic mission, level of adaptability, degree of involvement of its people, and its internal consistency. † (Denison, 2007) The company is now a highly profitable entity which has been operating in a smooth fashion due to is cultural change 3. Describe in your own words the `Flux and Transformation` metaphor presented by Schein. Under what condition does this work best? Why? The organization exists in a flux which can stir transformation. This metaphor states that the organization is a stable entity in an unstable environment. As a result the organization can be effected by the changes that take place in the environment in a dramatic manner. However it can also be argues that the environment is not a separate entity form the organization, but actually a part of the organization itself. This is derived form the fact that organizations are always operating and determining strategies which adapt to the changes that take place in the environment. In fact the environment established the sustainability of the organization. Schein used the metaphor of ‘Flux and Transformation’ in the case of Multicom to demonstrate how the organization theory. According to ‘Flux and Transformation’ Schein depicted that it is possible for comprehend the logic behind the change talking place in a company. Through the use of the metaphor the self image of the company can be said to derive the position it holds in the market and the understanding it forms of its environment. Schein was able to establish in his works that metaphor analysis can be used to identify the inherent culture in the organizations and the various components of the culture and the subcultures that need to change or can derive a change. Schien was also of the opinion that the results of the metaphor analysis could also be used to form perspectives for the organization change and the change in its culture. The flux and transition metaphor as a result suggests that it possible to influence change in an organization which can derive a transformation in the culture that exists in it. 4. When is culture change absolutely necessary for an organization? List at least three examples, and describe them. A change is in the cultural change is absolutely necessary when the culture is not in tune with the orientation of the company and poses a hindrance in the achievement for the long term strategic goals and objectives of the company. The cultural change that takes place however can be a result of various factors. One of which is cultural change through the existence of a subculture. It is possible for a string subculture to exist in an organization which can derive the change in the currently existing culture in the organization. In cases where the subculture is more relevant to the strategy of the company, then it is possible for the subculture to emerge in the organization as the main culture which can be adopted by the organization. The other reason as to why change can become absolutely necessary for the organization’s culture when a new technology is being adopted. The new technology adoption can bring about changes to the business activities and the way business operations can conducted in the business. This can affect the culture of the organization and the orientation of the organization, making it necessary to change the culture in order to correspond to the technology changes that are taking place in the organization. The third example where it can become necessary to change the culture of the organization is in the even of a merger, or a consolidation of the business the change in the business structure as well as the different business that are undertaken by the organization derive change for the culture in the organization. This is because the new organizations can bring their own cultures along with them and when the organization is working as a complete entity, it needs to form a cohesive organization culture which can cater to all aspects of the organizational and its different business divisions. References Denison, D. , (2007), Is Your Company’s Culture Helping Or Hindering – Diagnosing company culture to build high performance, retrieved November 23, 2007 form http://64. 233. 183. 104/search? q=cache:AEFEY-xIEDIJ:www. imd. ch/research/challenges/upload/Is_your_companys_culture_helping_or_hindering. pdf+%22example+of+culture+change%22+%22mergers%22&hl=en&ct=clnk&cd=2&gl=pk Heathfield, S. M. , (2007), How to Change Your Culture: Organizational Culture Change, retrieved November 23, 2007 form http://humanresources. about. com/od/organizationalculture/a/culture_change. htm Morgan, G. , (2006), Images of Organization, Publisher: Sage Publications Inc, ISBN-10: 1412939798

Five-fore analysis of B2C industry and Amazon’s market valuation Essay

Amazon is an American commerce company that sells electronic products and used for business-to-customer (B2C) transactions. It began its business as an online bookstore, and is developing to selling many other electronic innovations. Five-force Analysis of B2C industry i) Threat of New Entry Nowadays, Internet is becoming more popular and it is a simple step to develop business and company structure online in a short period of time. Setting up business online is yet simple but practical, companies can make good use of the advantages to create incredible results for its own companies. With inexpensive set-up cost and capital requirements, it is easy to attract new entries into this market. Especially for some products which already have real products and resources, they can use their existing materials and expand the business to online. All these can proof that it is an easy market to enter and the threat of new entry to B2C industry is high. ii) Bargaining Power of Suppliers Since there are many publishers in the market, substitutes are available and B2C industry faces only low switching costs when it changes suppliers. Since there are no physical stores in B2C industry, changing suppliers does not matter for them to continue their business. Besides, most of the customers go to online retailing websites to compare some products with similar functions but not a certain brand, so those retail companies do not think that the input offers by their suppliers are necessary to affect the sales. Moreover, usually B2C companies would order large volume of purchase, so suppliers treat them as important customers. Because of these, the bargaining power of its suppliers is low. iii) Bargaining Power of Buyers The bargaining power of buyers of B2C industry is medium. As there is a large availability of products with limited difference from its competitors, consumers will have higher power to switch to other competitors easily. Also, when people change to other companies, they do not involve high cost  to enjoy similar products or services. However, when people purchase online, they usually purchase in a low volume, this may lower the bargaining power of buyers. Apart from this, usually the bargaining power is really high when people are concentrated and there are only few of them. Yet, there is large number of buyers in this market and mostly, people are scattered in different time and locations to buy online. iv) Threats of Substitute Products or Services Although there are many substitutes to replace each company in the B2C industry, and consumers have low switching cost to the substitutes, the threat of substitutes of B2C is high. Even in the online platform, there are many different companies for customers to choose. Not only the substitutes sold online, substitutes sold in physical stores can also increase the threats of the substitutes. In addition, when customers can find some online shops which sell products with lower price, customers would shift to those shops since they would think that they can purchase products with similar quality even the prices are different. iv) Rivalry Among Existing Competitors The rivalry among the existing firms in this market is high. Though there are only few major commerce companies in this field and have been existing for a long time, the market is still competitive. With the development of advanced technology and wide spread of Internet application, there is high growth rate of e-commerce industry and this will increase the competition of this industry. Value Chain of Amazon Value chain can be divided into nine activities and each of them can affect the revenue of company. i) Inbound Logistics Amazon can gather information of customers’ experiences efficiently as it highly reduced returns to its suppliers. ii) Operations As it has 24hour warehouse, its easy and fast operation and system can meet high demand of customers. iii) Outbound Logistics Amazon has the ability to sum up orders bounds for some locations. iv) Marketing & Sales Since the delivery is only based on single transaction, the delivery is free and it reduces the price of some suggested products. v) Firm Infrastructure With a single platform, Amazon has a strong technological infrastructure to help the management of the company. vi) Human Resources Management Amazon put a greater force on human resources management. It hired trained professionals to work for the company to help its development. vii) Technology Development Amazon has high investment in technology development such as Kindle to support daily operations and growth. viii) Procurement Amazon can purchase raw materials or useful products from the supplier at a low price which can help reduce the production cost. ix) Service Amazon has a policy of free returns within 30 days, which allows people to make a possible change of the products after purchase. From the above information, I do think that Amazon can outperform and operation efficiently in this market since its development is all-round and can meet market needs. Marketing Valuation of Amazon As using NASDAQ as an indicator for the performance of online retailing industry, the stock value of Amazon.com has an increasing rate much higher than that of NASDAQ. It means that Amazon perform outstandingly in this industry for many activities. From the results in the part mentioned above, Amazon has such a stock price is proper as it really can adapt the market situation and can outperform its competitors. References ( 2012 , 8) .Value Chain Analysis Of Amazon Researchomatic .Retrieved 8 , 2012, from http://www.researchomatic.com/essay/Value-Chain-Analysis-Of-Amazon-145094.aspx http://www.ftsmodules.com/public/texts/valuationtutor/VTchp3/topic4/topic4.htm http://www.strategy-business.com/article/10479?gko=7b809 http://finance.yahoo.com/echarts?s=%5eIXIC+Interactive#symbol=%5eixic%3brange=20001122%2c20131122%3bcompare=%3bindicator=volume%3bcharttype=area%3bcrosshair=on%3bohlcvalues=0%3blogscale=off%3bsource=undefined http://finance.yahoo.com/echarts?s=AMZN+Interactive#symbol=amzn%3brange=20030101%2c20131118%3bcompare=%3bindicator=volume%3bcharttype=area%3bcrosshair=on%3bohlcvalues=0%3blogscale=off%3bsource=undefined

Women on the Texas Frontier Assignment Example | Topics and Well Written Essays - 250 words

Women on the Texas Frontier - Assignment Example Jacqueline Reiner points out various barriers that hindered Southern Women from moving out of the woman’s sphere; creating a scenario where only a few were able to move out of the woman’s sphere. The first barrier is associated with the fact that majority of the public offices were not open to the nineteenth century women (Jacqueline, pg. 53). The other issue that might have contributed to the essence of few women moving out of the woman’s sphere is the fact that women were only allowed to participate actively in churches, schools as well as in voluntary religious activities. The institutions of slavery during the early nineteenth century, especially among the Southern Women might have also contributed to the wide acceptance of the woman’s sphere among the white and the black women (Jacqueline, pg. 57). However, after the American Civil war, some of the Southern Women were compelled by social necessities to extend the essence of woman’s sphere to other social setting, thus they worked in public places like bars as bar tenders while a few were provided with opportunities for formal education (Jacqueline, pg. 58). On the other hand, some few women managed to join women’s organizations as well as clubs creating a scenario where only a few managed to move out of the woman’s

Comprehensive Examination Responses Presented in Partial Fulfillment Research Paper

Comprehensive Examination Responses Presented in Partial Fulfillment - Research Paper Example Identify and analyze the issues associated with sample selection, validity, and bias in such a study. Case Study A case study is one of the methods used in qualitative research. The development of the case study method took place in the 1880s and it has since been used in almost all fields of study. It is also the most preferred study method because it removes the wide gap between theory and practice. According to Toloie-Eshlaghy, Chitsaz, Karimian, and Charkhchi (2011), a case study is experimental and uses the details of a real phenomenon to probe into specific social issues of interest to the researchers. A case study includes a real situation with real people and events taking place in a real environment, which gives researchers a sense of the facts as they are in real life. In addition, the information used in a case study is controlled to provide factual details about the place, people, and occurrences of a particular location. This enables researchers to carry out their activities in reference to a real situation. A case study is thus regarded as an organized piece of research on a parti cular event with the aim of explaining a specific phenomenon. A case study is often used in social research to enable a researcher to actualize a theoretical idea. In addition, a case study may be used to teach research students how to undertake research in an effective manner and thus act as a study tool to integrate theory and practice. ... The different features of a case study include its use of different methods of collecting data to gather information regarding specific occurrences, its focus on a specific subject and the depth to which the subject of focus is investigated. The main aim of using the case study research method is to describe the causative relationships between phenomena in real life, since it tends to be deep rather than extensive in its investigations (Breslin & Buchanan, 2008). Case studies are therefore also used to evaluate the effects of certain interventions introduced in given scenarios and can therefore be used as a tool to recommend solutions to issues facing organizations in real life. As a research tool, a case study is exploratory and descriptive, and provides case examples to students to enhance their practical research skills. However, the actual transformation from theory to practice requires diverse resources, some of which may be out of the students’ reach. The use of a case s tudy in the description of phenomena in real life is limited to the knowledge of the scenario under study (Toloie-Eshlaghy, Chitsaz, Karimian, & Charkhchi, 2011). This is because a case study relies on information regarding particular phenomena to draw inferences on causal relations, but without adequate information, the case study would not be effective. A case study therefore employs different methods of collecting data to provide adequate, relevant and factual information regarding occurrences in real life and offers researchers a basis for the study. With such information, it is possible to draw a pattern indicating the relationship between one subject and the other and

Case study, Greener Pastures The Launch of StaGreen by HydroCan Study

, Greener Pastures The Launch of StaGreen by HydroCan - Case Study Example This newly created product is said to have been unable to retain water for long once applied on several grass types hence cutting down on the desire for frequent advertising and extra water (MacKenzie 96). However, despite their anxiety to launch their product into the market, they direly needed adequate answers to a variety of questions e.g. the type of segment to set its target, the way to position this new product and the type of strategy for launching the product. The marketing consultants effectively made an analysis of the communication options, prices, costs and markets. Their eventual task was to come up with a comprehensive strategy in order for the new firm to launch its newly designed product. After a comprehensive analysis of this product, it was deduced that the product was extremely beneficial and had the same appearance other fertilizers although it had a significant impact on most common grass types’ root systems. This product also had the ability to reduce the desire for manual watering processes up on most grass types by almost up to 40 percent thus rendering the product to be of considerably high demand (MacKenzie 96). The key issue that needed to be addressed is the type of market to be initially targeted for this new product. There had been a variety of clashing views regarding the target market segment; this firm’s CEO intended to make its initial market segment target as garden market and consumer lawn while Mr. Humphreys preferred the target to be directed to garden market and commercial lawn. Because the two markets needed an extremely different launch strategy, choosing an appropriate segment had been the principal concern. Since both leaders possessed entirely biased positions, the consultants were aware that they had a difficult task of presenting strong, viable reasons to support all their recommendations. In order to render the

The life of people at war places Essay Example | Topics and Well Written Essays - 2000 words

The life of people at war places - Essay Example This is the most widespread war in the whole world which had more than 100 million militaries that were mobilized to participate in the war. This war resulted in an estimate of 50 to 70 million people who died during the war (Sulzberger, 2015). The second most deadly war is the Taiping Rebellion. This war occurred in China. It was a widespread civil war that took place in southern China. The war took place in the year 1850 to 1864, and it was led by the heterodox Christian Hong Xiuquan. The primary reason for him starting this war is because he claimed that he had received visions that he was the younger brother of Jesus and was against the ruling Manchu-led dynasty. This war led to the deaths of around 20 million people. In the year 1914 to 1918, there was another deadly war. The name of the war is World War I. The war took place in the entire world but was centered in Europe. This war involved all of the countries that are considered as a superpower. The war comprised more than 70m illion military that was mobilized to take part in the warfare. Among the 70 million militaries, 60 million came from Europe. During this war, more than nine million soldiers were killed. Positive effects of war Even though there are many effects that are associated with war. Positive effects also exist. However, positive effects of war rely wholly on upon in the place that a particular kind of war took place. War can result in positive impact on the economy of an area such as the great depression during the 1930s in the US.

Interior architecture - Detail and the user Essay

Interior architecture - Detail and the user - Essay Example The large number of Scarpa’s architectural projects reflect his unique concepts and ideas of design (Scarpa, Beltramini, Battistella et al, 2007). Thesis Statement: The purpose of this paper is to investigate Carlo Scarpa’s use of the relationship between the body and architecture, and examine the roots of his conception of the elements of architectural construction as â€Å"beings†. Further, Scarpa’s imaging the user, with architectural details in relation to the user’s body, and his layering of memories based on the affinity between architecture and place, will be discussed. Relationship Between the Body and Architecture In European culture, there has always been a significant place for the relationship between the body and architecture, and the complex phenomenon of corporeality. This tradition originated from Marcus Vitruvius, the ancient Roman architect and engineer in the first century B.C., who compares the human body directly to the body of a building, and reinforces the analogy, so that the importance of symmetry, proportion and harmony in architecture become secondary to his theory of the link between corporeality and architecture. According to Dodds, Tavernor and Rykwert (2002: 28) â€Å"although this highly provocative subject has been treated with great attention and subtlety by critics, it remains nonetheless poorly understood†. ... Thus, the body was used not only to designate conceptual, but also material reality. Plato followed by Aristotle undertook to find a clear understanding of corporeality. The concept of the body is always open for further improvemen â€Å"through the continuous reciprocity of necessity and reason† (Dodds et al 2007: 28). Consequently, the body is perceived as a comparatively stable structure in the context of reality as a whole denoted by the cosmos. There is a surprising richness and depth of understanding of the relation between the human body and the world, the common corporeality and meaning, rendering the body as a microcosm. There is great reciprocity between the human body and the world, and between the human body and architecture. Joints, Frames and Building Construction Mass as â€Å"Beings† In the mid-nineteenth century, Gottfried Semper divided built form into two separate material procedures: the tectonics of the frame in which members of different lengths ar e joined together to encompass a spatial field, and the stereotomics of compressive mass that, â€Å"while it may embody space, is constructed through the piling up of identical units† (Frampton 2000: 181). Tectonics relates to the construction of buildings. The work of Carlo Scarpa is a contemporary manifestation of Semper’s approach supporting the concept of framework as aerial and dematerialization of mass, while the mass form is telluric or relating to the earth into which it is embedded deeply. The former tends towards the light, and the latter towards the dark. These gravitational opposites, the immateriality of the frame and the materiality of the mass are considered to symbolise the two cosmological polarities towards which they reach out: the sky and the earth. The experiential limits

How can we explain Americas involvement in the Vietnam War. To what Essay

How can we explain Americas involvement in the Vietnam War. To what extent did America get it wrong, terribly wrong - Essay Example In the North, the Government of the Democratic Republic of Vietnam first proclaimed in September 1945, which the French had fought to suppress; in the south, the Government of the Emperor Bao Dai, which the French had sponsored. Both governments were committed to achieve the unity of the country. In the south, the chief minister Ngo Dinh Diem, the strongest figure in the government faced lots of difficulties because the gangster called as Binth Xuyen controlled the country side which was a total failure in the field of agriculture, communication and defence.Ngo Dinh diem defeated both Binh Xuyen, Bao Dai and proclaimed himself as president of the Republic of Vietnam on 26th Oct 1955.President Diem was greatly helped by United States and it disapproved of the Geneva agreement as a partial victory for the communists and was determined that they should make no further advance. In the last critical months of the Indo- China war, it had developed the view that the situation in the whole South East Asia was in danger of slipping under the pressure of the Soviet Union and China, that if the South Vietnamese or any other friendly government was allowed to fall to the communists, the others might fall down one by one. In the months following the Geneva agreement, the Eisenhower Administration took the basic decision to assist the South Vietnamese Government economically and to help it to build up its forces for internal security. On 8 Sep 1954, it led Australia, Britain, France, New Zealand, Pakistan, the Philippines and Thailand in the signature of the South East Asia Collective Defense Treaty. The "free territory under the jurisdiction of the state of Vietnam" together with Cambodia and Laos were designed in a protocol as coming under the provisions of the Treaty The final Declaration of the Geneva Conference had affirmed the unity of Vietnam and had envisaged the holding of general elections in July 1956. However, the South Vietnam Government had protested against the proceedings at Geneva and then proved to have no intention of holding elections jointly with the North. The wartime destruction was greater in North than in the South. The authority of Dang Lao Dong and the president Ho Chi Minh like they made local Mines, factories and industries were nationalized; those measures resented the people which led to execution and "suicides" in November 1956. When the quarrel between the Soviet Union and China developed in the late 1950 the North Vietnam reduced its dependence on them it was seen in their share of foreign aid had fallen from 65.3 to 19 percent in 1962.From 1956 onwards discontent with the rule of President Diem grew in the South. His manner of ruling, arbitrary arrests, censorship, suppression of dissent, were resented.Some economic progress was made but that was confined to the towns. In the countryside, broken land reform was implemented but it was too little. The communists were able to make use of this discontent. By the end of 1960, the South Vietnamese Government was faced with full scale insurgency, with the Communists in control o f the Mekang delta, the coastal provinces north-east of Saigon, and the highlands in Central Vietnam. Over the next

Contrast and Compare Leonardo da Vinci's Last Supper with Gioto de Essay

Contrast and Compare Leonardo da Vinci's Last Supper with Gioto de Bondones The Mourning of Christ - Essay Example They presented the men and women in the solemn garb of the Roma forum. Both artists believe that God, His Divine Son, the Blessed Virgin and all the saints are men and women of the noblest physical and moral type. The Florence of Giotto's time was a little city with 100,000 inhabitants. The Florentine artist of his time is also a poet, a thinker, a sculptor and an architect aside from being a painter. The painters joined the guild of druggists who were their color makers. When a patron wanted a painting, he went to the painter's shop and ordered it, specifying the subject and the treatment that he wanted. A wealthy Florentine would naturally want to invest in a fresco. In comparison, the Florence of Leonardo's time was also very prosperous. Florence began the fifteenth century free from foreign domination and relieved from the dangers of Milan after the end of the war of 1402. The Platonic Academy was formed after the Council of Ferrara-Florence in 1439. The Medici family of merchants and bankers rises to power in Florence in the 15th century. Although no member of the family holds an official title until the sixteenth century, the Medicis' enormous wealth and influence grant them virtual rule of Florence. The family dominated the political, commercial, and cultural life of the city. It is under their patronage that Florence becomes a center of humanist learning and the seat of a tremendous flourishing of the arts. Although both artists engaged in fresco painting, their styles are very distinct from one another. For instance, with regard to its subject the theme, the "Last Supper" may be divided into two distinct movements: the institution of the Sacrament and the "Unus vestrum". Leonardo has chosen the moment at which Christ declares that there is a traitor in the company. He chose to highlight the effect of a speech on twelve persons on twelve different temperaments: a single ray and twelve reflections. The subject has been well analyzed by Goethe. It is clear that in a"seated" drama of which the subject is interior disquiet, surprise, anguish, it suffices to show the persons at half length; busts, face, and hands suffice to manifest the moral emotion; the table with its damask cloth by almost completely concealing the lower limbs offered the ingenious artist a resource which he knew how to use. Leonardo divided his actors into two groups, two on each side of Christ, and he linked these grou ps in order to project a certain continuity, animated by a single movement. The whole painting is like the successive undulations of a vast wave of emotions. The fatal word uttered by Christ who is seated at the middle of the table produces a tumult which symmetrically repels and agitates the two nearest groups and which lapses as it is communicated to the two groups farther removed. The intimate composition of each group is wonderful. The emotions of stupefaction, sorrow, indignation, denial, vengeance and the variety of expression which the painter has gathered together in this picture shows the depth of the analysis, the veracity of the types and physiognomies, the power and the accumulation of contrasts. Each head is the "monograph" of a human passion, a plate of moral anatomy. Giotto's method is completely different.

Chemical Regulation Policies Essay Example | Topics and Well Written Essays - 3250 words

Chemical Regulation Policies - Essay Example This is precisely the case with the Kyoto Protocol and the supposedly universal or global policy on the use of chemicals and their disposal, it gave rise to. Focusing on the mentioned, this research paper will undertake a comparative analysis of chemical policies in both the EU and the United States, highlighting, not just the extent to which divergent national interests and goals directed both negotiations and their outcomes but the extent to which the aforementioned ultimately lends to differing degrees of commitment to international agreements and, accordingly, different implementation methods. Growing concern over global warming and the impact of chemical waste on environmental conditions was one of the factors which incited the Kyoto Protocol and which the mentioned agreement supposedly dealt with. As Litfin (1997) notes, negotiations, although contentious, ultimately led to agreement between the variant parties, as an immediate outcome of the realization that, irrespective of national boundaries which effectively imposed national sovereignty upon different segments of the environment, the latter was, in essence, a global common. Accordingly, negotiations over chemical regulations, or any such threat to the environment, had to unfold from within the parameters of that realization; and needed to be founded on an awareness of the transnational nature of environmental issues and the associate imperatives of, not just trans-Atlantic environmental policy agreements but, on global environmental policy agreements (Litfin, 1997). The United States, as did the member states of the European Union, ultimately conceded to the Kyoto Protocols and declared that it would adhere to its chemical regulation policy recommendations. Prior to implementation, however, the United States, in direct comparison to the European union member states, withdrew its agreement through a refusal to ratify the Kyoto Protocols and a subsequent declaration to the effect that it would not adhere to it (Bierman and Dingwerth, 2004). Even as it officially denied the phenomenon of global warming and the role of chemical emissions and waste played therein, the United States determined that the cost of adherence to chemical regulation policies, as defined and designed by the Kyoto Protocol, carried an economically unsustainable cost (Stoett, 2004; Bierman and Dingwerth, 2004. Given the marked, even remarkable difference between the stance adopted by the United States versus that adopted by the European Union, a comparative and critical analysi s of the forces which motivated and governed either position is important. The Nature of Policies In any given policy area there is a range of choices and instruments which policy makers use to design the policy is most suited to their country, their economy and the policy's target group- in this case, the chemical industry. As Elliott (2001) explains, this means that environmental policies which are designed and negotiated on the international level are not binding treaties, equivalent to international law. Instead, they are recommendations and objectives. Moreover, because

Revolutionary Mothers Essay Example for Free

Revolutionary Mothers Essay Women of varying races and classes experienced the American Revolution in different ways. Loyalist women over-estimated the power of their class position, Native American women would see their power within their societies diminish, and African American slave women saw their hope for power through freedom subsumed by racial inequality. Regardless of the relative positions of power for each of these classes of women, their experiences as victims of war were similar. The chaos of war and a changing political system left few women, if any, truly better off it its wake. Enslaved African American women, those with the least amount of social or political power before the American Revolution, were taunted with promises of freedom from British office holders and eventually British generals. However, these promises only came to fruition for a fraction of the tens of thousands of slaves who left their masters in search of freedom. Dunmore’s Proclamation of 1775 enticed slaves to fight for the British Army in exchange for freedom. Dunmore’s â€Å"Ethiopian Regiment† met with disaster through disease and capture. Half of the regiment and its female followers died of smallpox (124). When the regiment was captured by Americans, thirty people were sold back into slavery in the Caribbean as an example of what would happen to slaves who sided with the British (124). Four thousand slaves, men, women, and children, fled with General Cornwallis. When he was forced to surrender Charleston to the Americans, many of the slaves who were with him were sent to NY and eventually to freedom in Canada (125). Not all those who encountered the British Army were freed. When General Henry Clinton ordered that Patriot personal property be confiscated, that included slaves. Clinton treated these slaves as property of the British Army and forced women to do the soldier’s laundry and help build fortifications (127). African American women who did manage to escape to Canada, were victims of racial hierarchy. The best lands available went to white refugees rather than black refugees. Those who made it to Canada were subject to  violence from whites when they stepped outside of their accustomed economic and social roles (129). There are regional differences for African American women who did not did not flee during British promises of freedom. Gradual abolition in the North meant opportunities for freedom. However, these opportunities were limited by racial hierarchy. In the South, farmers and plantation owners relied on slave labor to rebuild the agrarian economy in the wake of the Revolutionary War (133). As slavery became further entrenched in the Southern economy and culture, freedom became nearly impossible. Of the tens of thousands of slaves who fled, the British formally granted only 1300 men, 914 women, and 740 children freedom (129). Many white loyalist women also escaped to Canada. However, many elite loyalist women overestimated the power granted to them by their class standing. Loyalist women left behind when their husbands went to fight for the British were powerless to prevent patriots from taking their property and removing them from their homes. Elite women’s marriages, property, children, and mere presence were politicized (98). Women who chose to flee or who fled to escape the violence of the patriots were unwanted burdens on their enemies and allies alike (100). Not all loyalist women were hapless victims. Those who chose to act as individual political agents by aiding British soldiers and passing intelligence forced an alteration to the American’s language surrounding traitors. Treason laws which previously read, â€Å"he,† were changed to include both men and women (103). Women who fled invariably faced hardships in the harsh travelling conditions. Wealthier women fared better than those of modest means. Wealthy women were more likely to survive the journey to Canada and find adequate shelter once they arrived. Women of less means lived in tents during harsh winters and faced starvation. By the end of the war, the elite social classes were rebuilding their societal structure in Canada (106). Though many were still bitter about losing their farms and possessions, they made a gentrified society out of the relative wilderness of Canada (106). Native American women lost the most in terms of position and power during the American Revolution. Women were an integral part of the political decision making process in Native American nations. Women leaders of the  Mohawk, Cherokee, and Munsee Delaware sought to coexist with white settlers, none were successful. Molly Brant, mistress to British Indian Agent William Johnson held considerable sway with both Mohawk and British. She relied upon for her diplomatic skills and remained loyal to her husband’s British background even after his death in 1774 (111). Nancy War attempted to keep the peace between Cherokee and white settlers from her position on the Cherokee General Council and as leader of the Women’s Council (115). When negotiating a treaty with white settlers, Queen Esther Montour of the Munsee Delaware suggested the white man with who she was negotiating take the proposed treaty back for him women to read. He was incredulous at the idea that his women would have anything to say in political matters (116). None of these women had â€Å"counterparts in American colonial society† (118). White men who wanted to trade or negotiate with Native Americans were forced to deal with women in positions of power. Molly Brant took political action when she warned her brother of American soldiers intent on providing support at Fort Stanwix. Her efforts made her an enemy to the Americans and an enemy of the Oneida, a tribe once united in Confederacy with her own Mohawk. Molly’s home war raided and she was forced to flee. At the end of the war, like so many other women, she was exiled to the relative safety of Canada. British men came to respect women like Molly Brant. However, it was much more common for European men to view the gender structure of Native American society as abhorrence against God’s natural law. Once America had secured its independence, Native American women’s positions of power within their cultures was subsumed by assimilation efforts of the new American nation. Native Americans refashioned their societies in the face of threats and pressures from Americans who pushed European norms onto Native Americans. The spiritual and political roles for women were lost in these efforts (119). Although these groups of women started out in very different circumstances before the war, and ended with different social circumstances, they shared a common thread of the necessity to flee. They even often shared a common location of safety and freedom: Canada. None of these women had a place of freedom or power within the new American Republic. Many more slaves remained as such than gained freedom during the American Revolution. Elite women  eventually regained status lost during the Revolution, but in a new, harsher land. Native American women’s social and political positions were devastated by the results of the American Revolution. Just as their nations slowly lost their sovereignty and autonomy, so did Native American women lose their power and freedom within their communities.

The Hierarchical Model

The Hierarchical Model Was developed in the 1960s. The Hierarchical model was essentially born from the first mainframe database management system. It uses an upside-down tree to structure data. The top of the tree is the parent and the branches are children. Each child can only have one parent but a parent can have many children. Advantages Have many different structures and forms. Structures data in an upside-down tree. (Simplifies data overview) Manages large amounts of data. Express the relationships between information. Many children per parent. Distribute data in terms of relationships. Improve data sharing. Disadvantages One parent per child. Complex (users require physical representation of database) Navigation system is complex. Data must be organized in a hierarchical way without compromising the information. Lack structural independence. Many too many relationships not supported. Data independence. NETWORK DATA MODEL In 1965 C.W. Bachman developed the first network data model to present complex data relationships more effectively than the hierarchical model. He tried to impose a database standard with his model and also wanted to improve database performance. It was in 1971 that the Conference on Data System Languages or CODASYL officially or formally defined the Network model. The network databases arrange its data as a directed graph and have a standard navigational language. Advantages Multi-parent support. Somewhat same simplicity as the hierarchical model. More useful than the hierarchical data model. Deals with even larger amounts of information than the hierarchical model. Promotes data integrity. Many too many relationships support. Data independence. Improved data access. Disadvantages Data relationships must be predefined. Much more complex than the hierarchical date model. Users are still require to know the physical representation of the database Information can be related in various and complicated ways. Lack structural independence. RELATIONAL DATA MODEL The relational data model was introduced in 1970 by Edgar F. Codd. He worked for IBM. All data is represented as simple tabular data structures which the user can access through a high-level non-procedural language. In 1974 IBM proposed a new high-level non-procedural language SEQUEL (renamed into SQL in 1990). Advantages Structured independence is promoted. Users do not have to know the physical representation of the database. Use of SQL language to access data. Easier database design. Tabular view improves simplicity. Support large amounts of data. Data independence. Multi-level relationships between data sets No need to predefined data relationships. Disadvantages Data anomalies. People need training if they want to use the system effectively and efficiently. ENTITY RELATIONSHIP DATA MODEL Dr. Peter Pin-Shan Chen introduced the entity relationship data model in 1976. It is a graphical representation of entities that became popular very quickly because it complemented the relational database model concepts. Advantages A very important data modeling tool. An extended Entity-Relationship diagram allows more details. Multi-valued attributes. Structured independence. Organize the data into categories defining entities the relationships between them. Visual representation. Data independence. Disadvantages Limited relationship representation. Loss of information (when attributes are removed from entities). No data manipulation language. Limited constraint representation. BIOGRAPHY Rob, P., Coronel, C. Crockett, K. 2008. Database systems: design, implementation management international edition. UK: Gaynor Redvers-Mutton. p37-51. Danielsen, A. The evolution of data models and approaches to persistence in database systems. 1998. Available at: http://www.fing.edu.uy/inco/grupos/csi/esp/Cursos/cursos_act/2000/DAP_DisAvDB/documentacion/OO/Evol_DataModels.html. Accessed February 15, 2010. Geekinterview.com. The Hierarchical Model. 2008. Available at: http://www.learn.geekinterview.com/it/data-modeling/the-hierarchical-model.html. Accessed February 15, 2010. Geekinterview.com. Network Model. 2008. Available at: http://www.learn.geekinterview.com/it/data-modeling/network-model.html. Accessed February 15, 2010. Geekinterview.com. Relational Model. 2008. Available at: http://www.learn.geekinterview.com/it/data-modeling/relational-model.html. Accessed February 15, 2010. Geekinterview.com. A Look at the Entity-Relationship. 2008. Available at: http://www.learn.geekinterview.com/it/data-modeling/a-look-at-the-entity-relationship.html. Accessed February 15, 2010.

Impacts of the Imaginary Number on Mathematics

Impacts of the Imaginary Number on Mathematics Mathematics was mans first approach to understanding the world around them since the beginning of humanity. The study grew with history in various forms with every human civilization, and as time passed, more discoveries were made that allowed humanity to reach great heights in agriculture, architecture, social structure, and their culture. Great mathematicians continued extensive studies and experiments with various values that existed in their time to further improve the study. However, the concept of the imaginary number i was developed fairly recently. This essay is written from the fascination of abstract mathematical concepts, to develop the impacts of the imaginary number on mathematics. In order to research this topic, I am required to view numerous proposed and established claims of the imaginary numbers history, and find these ideas being used with real numbers to obtain solutions to problems we have today in other subjects such as physics, and astronomy. The purpose of this essay is to further research the significance of the imaginary number, i, and its contributions to modern mathematics, physics, engineering, and other sciences. The expansion of knowledge on this topic will further propel the study of mathematics in the future. Mathematics is the only subject that can explain the universe in a logical, unbiased, and truthful way. Mathematics has been in the roots of the development of advanced civilizations, in any time period. As humanity advanced, mathematics expanded. However, dilemmas were created as a consequence of its advancements. People created concepts within mathematics which a human brain could not fully understand. Concepts such as the imaginary number, i, are impossible to truly comprehend with our limited minds. However, the beauty of mathematics is that even the most impossible seeming, imaginary number, i has a history, and has significant impacts to modern mathematics. In mathematics, a square number is defined as an integer that is the product of some integer with itself. For example, 9 is a square number, as it is the product of 3 3. This can be written in an alternate notation, 32, which is pronounced as 3 squared. The name square comes from the fact that the area of a square is the product of its 2 equal side lengths. A square number is always a positive value, as positive positive = positive, and negative negative = positive also. If squaring exists as an operation, there has to be the counter operation; the square root, or . The square root takes a square number and reduces it to the single factor that was squared to form the square number. For example, = 3. As all square numbers are positive, square roots of negative numbers are illogical, or it was only considered illogical in the pastà ¢Ã¢â€š ¬Ã‚ ¦ = i, or the imaginary number, has the property of becoming a real number when raised to the power of an even number; i2 = ()2 = 1, or; i4 = ()4 = 1. A real number include all of the rational numbers, as in it is a whole number, or has an ending decimal value, and all of the irrational numbers, which have unending decimal values. The characteristic that all 3 types of numbers have in common is that they can be represented in a number line, in some form. Unlike these real numbers, i has no way to be represented on a line.   Furthermore, i is not the only imaginary number; it is the unit imaginary number, used as a part of a complex number. A complex number is a combination of a real number and an imaginary number, taking the form of x + iy, where x and y are real numbers. For example, 12 5i is a complex number. However, when x = 0, leaving only iy, such as 16i, it is then called a purely imaginary number. In contrast, if y = 0 leaving only x, the complex number is then a real number. In this sense, all real numbers are actually just subsets of complex numbers. In calculations, complex numbers are often paired with conjugates, which is defined as the binomial formed by negating the second term of a binomial, in the form of x  ± yi; in relation to complex numbers, it is the complex number with the imaginary part having the opposite sign. For example, the conjugate of the complex number 12 5i is 12 + 5i. These conjugates functions to eliminate the imaginary numbers from the denominator of a complex fraction, by multiplying the numerator and the denominator by the appropriate conjugate. The conjugate always = 1, so it does not alter the value of any equation. For instance, in an equation such as    it can be simplified by multiplying (which equals 1) to it, resulting in = =   yielding a single complex number, As shown, the imaginary number is not some abstract concept of virtually zero use; it can be applied to real mathematics as simply as such. However, the idea of an imaginary number was not widely accepted until relatively recently in history, in the last 2 centuries or so. Before the concept of imaginary numbers were even conceived of, mathematics in the western world was restricted to geometry, led by the Ancient Greeks. The Algebra that modern mathematics is familiar with was invented by the Hindus, which was later translated and improved by the Arabs, spear-headed by Arab Mathematician Al-Khwarizmi(780-850). At the time, however, the solutions to polynomials were restricted to positive solutions, omitting any negative quantities. Al-Khwarizmis algebra was then translated from Arab to Latin by Gerardus Cremonensis, and Leonardo Bonacci, also known as Fibonacci. (MerinoOrlando) The first recorded use of complex numbers in seen in the works by Gerolamo Cardano. Cardano was an Italian mathematician during the 16th century Renaissance. In fact, he is recognized as one of the most influential mathematicians of the time, being a prominent member for the foundation of probability, binomial coefficients, and binomial theorems. He also contributed to the invention of the combination lock, and the modern gyroscope. He published over 200 works over the course of his lifetime. One of his famous works, the Ars Magna, published in 1545, included the problem To divide 10 in two parts, the product of which is 40, or finding the solution to 10 + 40 = 0. (BogomolnyAlexander, Remarks on the History of Complex Numbers) Cardano usually used geometric algebra in order to avoid any use of negative numbers by considering several different forms of quadratic equations; however, he decided to solve the question he declares impossible. He first divided 10 in half, making each 5. Then according to the methods he discussed in the previous section of his book, he squares 5, and subtracts 40 from it, leaving à ¢Ã‹â€ Ã¢â‚¬â„¢15. He then square roots -15, which he then adds and subtracts from 5, leaving him with the roots (5 + ) and (5 à ¢Ã‹â€ Ã¢â‚¬â„¢ ). In mathematical terms, his operation was   Ã‚   52 = 25 25 40 = -15 5  ± (5 + ) (5 à ¢Ã‹â€ Ã¢â‚¬â„¢ ) = 40. This is confirmed by simply multiplying the binomials: (25 5 + 5 à ¢Ã‹â€ Ã¢â‚¬â„¢15) =(25 + 15) = 40. However, Cardano writes that in conclusion, this solution is useless, as it cannot be performed. (MerinoOrlando) The next significant milestone was achieved by the mathematician Rafael Bombelli in his (1572) work, Algebra. He was the first to recognize the significance of à ¢Ã‹â€ Ã… ¡Ãƒ ¢Ã‹â€ Ã¢â‚¬â„¢1, and notates it pià º di meno, or plus of minus in Italian. Bombelli was far more familiar with the operation of negative numbers than Cardano, and establishes the rules when handling different signed numbers. His works are as follows; the following is directly translated from his work in Italian: Plus times plus makes plus (1 1 = 1) Minus times minus makes plus ( 1 1 = 1 ) Plus times minus makes minus ( 1 1 = 1 ) Minus times plus makes minus. ( 1 1 = 1 ) He then annunciates the behavior of the number plus of minus: Plus of minus times plus of minus makes minus ( = 1 ) Plus of minus times minus of minus makes plus ( = 1 ) Minus of minus times plus of minus makes plus ( = 1 ) Minus of minus times minus of minus makes minus ( = 1 ) (BogomolnyAlexander, Remarks on the History of Complex Numbers) Bobelli took the same approach as other mathematician at the time when encountering negative roots as a solution to cubic and quadratic equations, often omitting them completely, or disregarding them. However, he did attempt once to solve a cubic using imaginary numbers, and succeeded, without realizing its validity. The term imaginary was coined by the philosopher and mathematician Renà © Descartes (1596-1650); he also coined the term real number to distinguish between real and imaginary roots of polynomials. He did not actually contribute to the mathematics aspect of i, but just provided a name for the poorly understood concept. John Wallis (1616 -1703) was first to introduce a geometric interpretation of complex numbers, and believe that negative numbers were larger than infinity, but still less than 0. This thought was shared by the famous mathematician Leonhard Euler (1707 1783), who introduced the symbol i as the symbol for   , and linked the exponential and trigonometric functions in the famous formula eit = cos(t) + i  ·sin(t). The geometric interpretation of complex numbers that modern mathematics agree with was first introduced by Caspar Wessel (1745-1818). Wessel treated complex numbers as vectors (which, he did not use the term vector), and derived most of their properties, including trigonometric form of multiplication (or, algebraic multiplication). The acceptance of complex numbers in mathematical society was further elevated by Carl Friedrich Gauss (1777-1855) with the use of complex numbers to Number Theory. Gauss introduced the term complex number, which he defined as the combination of real and imaginary numbers. However, i was still not fully accepted and understood until the mid-19th century, from the works of Sir William Hamilton, 9th Baronet, (1805-1865). He was responsible for the notation (x,y); he defined ordered pairs of real numbers of real numbers (a.b) to be a couple. This further implemented complex numbers as vectors or points on a plane, vector operators, and matrices. (MerinoOrlando) As one can observe from the historical track of i, complex numbers were abstract concepts of little value to mathematics until the last two centuries; many, such as Cardano and Bombelli, disregarded i as a valid method for finding solutions. However, today, with a better understanding of complex numbers, we can now solve equations they werent able to solve for centuries, with proper explanations to support the answer. With the knowledge of i, we are able to solve through some of the questions that the greatest mathematicians during the last few decades couldnt solve. One of the problems was derived from the cubic formula, invented by the Mathematician Del Ferro (1465 1526). To solve a quadratic equation, or an equation having the form , means finding the values of x for when y =0. In other words, when the equation is graphed on a xy-coordinate graph, the x values of the points where the line crosses the x-axis. Conveniently, an Indian mathematician named Brahmagupta (597-668 AD) invented a quadratic formula in to facilitate the process of finding the solutions: , where terms a, b, and c correspond with the letters in . (KnaustHelmut)While this is not the quadratic formula we are accustomed to today, , it was still a revolutionary way to solve quadratics. Del Ferro aimed to create a formula for cubic equations that have the same level of convenience as the quadratic formula., and he succeeds. The formula looked something like this:   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   , for the cubic equation in the form of   Cardano later acquired this secretly guarded formula and modified it to a much simpler form, by using a change of variable x = to eliminate the x2 value to form a simpler cubic equation, . Cardano published this formula in the previously mentioned Ars Magna (KnaustHelmut). However, Cardano faced a major problem; in a slightly different version of the equation, he found that his formula would break under certain circumstances: when ; when plugged into Cardanos extra modified formula, = , The result involves a square root of negative numbers; these negative square roots were enough of a problem to cause Cardano to stop in his progress on this area. At the time, all negative roots as a solution was considered by mathematicians as the problems way of saying there are no solutions, and in most cases, it was true. Bombelli, however, while still not accepting the validity of the imaginary number, finished solving Cardanos problem.   In the instance of a cubic, there has to be at least 1 real solution, because of the nature of the shape of a cubic on the xy- graph. At least 1 point had to cross the x- axis, at all circumstances. This is one of the Fundamental Theorems of Algebra; a polynomial function has to have n number of solutions for the largest nth power. Through testing some integers, Bombelli found that 4 is one of the solution to the equation: 43 = 15(4) + 4 64 = 60 + 4 64 = 64 The solution, as anyone can see, is a real number; for this to be the case, Bombelli realized that the root of i parts of each half of the equation needs to cancel out, or equal to zero when added together, like this: He then used this idea to form complex conjugates, and where and b are constants that we need to obtain, which we equate to each half of the equation: We can then start solving for the constants by cubing both sides of the equation: )33 = )( + =   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   = Now we need to separate the real and the imaginary parts:    and Now since we know that When we plug it into one of the derived equation, With these values, we now know that and When we cube these values, we can see that they do indeed equal what we started with:   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚     Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   =   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   = And more importantly, when we add the two parts together as the formula tells us to do, we get the solution, 4. = 2 + 2 x = 4 Bombelli definitely solved Cardanos problem, using Interstingly, neither the original problem nor the answer had anything to do with but in the method, we can see that by extending the number system to include as a valid value, it is crucial to finding the answer, as the Mathematician Jacques Hadamard quoted, the shortest path between 2 truths in the real domain passes through the complex domain. However, when Bombelli succeeded in finding this solution, he discarded his discovery and considered as sophistries, or tricks that only exist to solve problems like these. We, as thinkers of modern mathematics, know that this is not true, and there are much more sophisticated aspects to complex numbers. (BogomolnyAlexander, Remarks on the History of Complex Numbers) How, then, are imaginary numbers valid? First of all, we need to understand exactly what limitations real numbers have. We are already familiar with the number line; it is an infinitely long line comprised of all real numbers, positive and negative. It includes all integers, all fractions and decimals, and even irrational numbers, or numbers with infinitely long decimal places, such as or . However, there is no place for on this line, and for centuries, no mathematicians could find a place for it because of one reason; i is 3-dimensional. In other words, because of the fact that i does not fit in a real line, all multiples of i, positive and negative, form another line, perpendicular to the line of real numbers. In the xy- coordinate plane, i forms a third axis perpendicular to both the x-axis and the y-axis. With this comprehension, we can further define complex numbers as functioning points or vectors in the Complex Plane. A vector is defined as a quantity having direction as well as magnitude, especially as determining the position of one point in space relative to another in a plane. This property of i opens up exponentially many possible uses of i in the 3-dimensional physical world. The term imaginary make the perception of i to be some abstract, incomprehensible mathematical fallacy by many people, and it was true, until last 2 centuries. The truth is, i is as real as any other number; many people today argue that the Cartesian name of the value, the imaginary number is misleading, because of all of the real potentials the value actually holds. In physics alone, complex numbers are used to calculate the amount of stress on structures, resonance, for the manipulation of large matrices in modeling various figures, and is especially used extensively when dealing with electrical current, and wavelength. In electrical engineering, values can be divided into scalar quantities and complex quantities; scalar is what real numbers are called in the scientific language. Some examples of scalar quantities include voltage produced by a power source, the resistance of any component in an electric circuit, measured in ohms (à ¢Ã¢â‚¬Å¾Ã‚ ¦), and electrical current through a wire, measured in amps. During some circuit manipulation, electrical engineers found that in alternating current circuits, voltage, current and resistance, or in physics terminology, impedance measured in AC, were not outputting scalar quantities like other DC circuits. They instead had alternating direction and amplitude (or magnitude), which as a result, had another dimension of frequency and phase shift. Engineers found that it was impossible to organize and represent all of these non-scalar values with real numbers; therefore, they turned to complex numbers, that were multi-dimensional in nature, and could express the 2 -dimentional quantity of frequency and phase shift in a single complex number. However, in physics and electronics, the letter j is used in the place of i to prevent confusion, as the letter i is used to represent the value of current. Therefore, scientists would write the complex numbers in the form of . (RobertsDonna) In electrical science, engineers are required to calculate missing values based off of given data, using specific equations such as E = I à ¢Ã¢â€š ¬Ã‚ ¢ Z, where E = voltage, I = current, and Z = impedance. For example, if the voltage in a series circuit is 45 + j10 volts and the impedance is 3 + j4 à ¢Ã¢â‚¬Å¾Ã‚ ¦, the scientist is required to be able to calculate the current by simply using the equation and inserting the values: amps (RobertsDonna) In contrast to some of the math problems we solved previously, the answer to these questions remain complex, which is natural, since the value still has to represent a 2-dimensional quantity of phase changes and frequency. These data are applied to anything electronic, from computers to washing machines, from someones smartphones to traffic lights; imaginary numbers are being used in the real world everywhere, which is why there are even arguments about the terminology of imaginary should be edited to an updated, mathematically correct term, such as lateral numbers for its lateral behavior in complex planes. i is truly valid. The concept of i existed for such a short period of time, yet what it allowed us to accomplish within that time is beyond imaginable. Society saw an explosion of technological development, improved machines, and programming; all of which would have been impossible without the understanding of i in the world run by technology and electricity. However, the most crucial achievements of i is that from a number that we considered to not exist in this world, we learned more about fundamental laws of physics, the dimensions we live in, and the world, the real world; we need to learn from it, and appreciate it for existing. References   Ã‚   Bogomolny, Alexander. Interactive Mathematics Miscellany and Puzzles. 2015. Article. 17 September 2016. Knaust, Helmut. The Cubic Formula. 20 5 1998. sosmath. Article. 24 September 2016. Merino, Orlando. A Short History of Complex Numbers. Kingston, January 2006. Document. Roberts, Donna. Does Anyone Ever Really Use Complex Numbers? 2012. Article. 25 September 2016. Weisstein, Eric W. Complex Number. 4 September 2016. from Wolfram MathWorld. Article. 19 September 2016.

Free College Essays - The Use of Time in Antony and Cleopatra :: Antony Cleopatra Essays

  Use of Time in Anthony and Cleopatra  Ã‚     Shakespeare's use of time in Anthony and Cleopatra is seemingly [1] quite erratic.   However, it is important to note that Shakespeare was a playwright and his job was to write interesting drama, not to accurately record details of history.   It therefore seems quite unfair to expect him to use time in a precise manner.   However, to dismiss Shakespeare's use of time as merely a mistake or the by product of his dramatisation of history [2]is to do it injustice.   It could easily be argued that there is a method in it.[3]   To show this we can analyse one chunk of the play, staring at Act 1 Scene 3.   Here is where Anthony finally plucks up the courage to leave Egypt.   In Act 1 Scene 4, we are in Rome and here we have Caesar complaining about Anthony while messengers bring news of how Pompey is doing at sea as well as his allies Menecrates and Menas.     In act 1 Scene 5 we are back in Egypt and Cleopatra is talking about how she misses Anthony.   In Act 2 Scene 2 we are back in Rome and Anthony has finished his journey across the Mediterranean.   Anthony and Caesar get back on speaking terms and decide that to cement their relationship (or to destroy it, depending on your level of cynicism).   Octavia should marry Anthony.   By Act 2 Scene 5the news of Anthony's betrothal has reached Cleopatra in Egypt and though she rants and raves she doesn't actually do anything constructive about it.   In Act 2 Scene 7 we are in Rome again and there is a party where the three triumvirates become drunk to varying degrees .   In Act 3 Scene 2 Octavia and Anthony leave Rome together.   The next scene is in Egypt, where again very little action takes place. In Act 3 Scene 4 the most remarkable act of condensation occurs when eight years of Octavia and Anthony's marriage are meant to have occurred.     By Act 3 Scene 6 we are in Rome and discussing the fact that Anthony has left Octavia in Athens and is back in Egypt.[4]   So we see that in this chunk of the play there have been many things occurring in Rome, while in Egypt it might as well have been one long afternoon for all the deeds and actions that have occurred.

Shakespeares Julius Caesar :: Plays William Shakespeare Caesar Essays

Shakespeare's Julius Caesar "A talent for drama is not a talent for writing, but is an ability to articulate human relationships"- Gore Vida. This is certainly true for William Shakespeare, on of the greatest writers of all time. He wrote such dramas like Romeo and Juliet, Macbeth, Hamlet and Othello. Julius Caesar is no different. His ability to relate to human nature by using drama accurately distinguishes Julius Caesar from the rest by creating suspense, eagerness and tension. Act III Scene II is an especially important part to the play. Brutus I explaining got the crowd why Caesar was slain "as he was valiant, I honor him; but, as he was ambitious, I slew him" (ll. 30-31) and "Not that I loved Caesar less, but that I loved Rome more" (ll. 21-22). This quote proves and summarizes Brutus' point in his speech. To achieve his goals, Brutus' oratory techniques were simple, logical, and rational. Brutus' speech is very formal, controlled and it seems that all of the sentences are perfectly balanced. Although he did a very good job at explaining to the confused crowd that murdering Caesar was for the good of Rome, he still had not won them over yet. After he explained himself and his purpose, the people were reluctant to believe him, yet there were convinced for only a short while. Antony has sworn not to attack the conspirators, although he intends to. This creates more tension within the plot by adding layers of opposition. In Antony's speech, he paints a different picture of Caesar "HE hath brought many captives home to Rome/ Whose ransoms did the general coffers fill/ Did this in Caesar seem ambitious?" (ll.80-82). Antony continues by stating, "I thrice presented him a kingly crown/ Which he did thrice refuse. Was this ambition?" (ll. 87-89). He asks the people if they consider this ambitious, obviously implying it was not, because Caesar's deeds were for the good of Rome, not for Caesar himself. This art of persuasion is able to move the mob. All at once, they discard "noble Brutus" and listen to Antony who is a "plain blunt man". Clearly wooed by his impressive oration, the mob alters the fate of the conspirators, adding more suspense and drama to the plot. During the whole scene, it teases us leaving us on the edge waiting for the conclusion. The introduction of two characters adds suspense in Act II. Calphurnia, Caesar's wife, tries to convince him to stay at home. Being persistent she is able to convince him "Do not go forth today: call it my fear/ That keeps you in the house, and not your own" (Scene

Slavery and Christianity in Harriet A. Jacob’s Incidents in the Life of

The Incongruity of Slavery and Christianity in Harriet A. Jacob’s Incidents in the Life of a Slave Girl, Written by Herself Slavery, the â€Å"Peculiar Institution† of the South, caused suffering among an innumerable number of human beings. Some people could argue that the life of a domestic animal would be better than being a slave; at least animals are incapable of feeling emotions. Suffering countless atrocities, including sexual assault, beatings, and murders, these slaves endured much more than we would think is humanly possible today. Yet, white southern â€Å"Christians† committed these atrocities, believing their behaviors were neither wrong nor immoral. Looking back at these atrocities, those who call themselves Christians are appalled. In Incidents in the Life of a Slave Girl, Written by Herself, Harriet A. Jacobs describes the hypocrisy of Southern, Christian slave owners in order to show that slavery and Christianity are not congruent. â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness† (Jefferson). Thomas Jefferson, a white, Christian, political southern slave owner, wrote these words in 1776, a period in United States history when slavery thrived. The writer of the Declaration of Independence contradicts himself when he states that all men are created equal, when in actuality, his slaves were denied all that humans were meant to cherish. The slave owners accepted and rationalized slavery through the Holy Bible. The Bible mentions slavery on numerous occasions, and yet none of these passages condemn it. Timothy 6:1-2 states, â€Å"Let slaves regard th... ...e that chattel slavery was a cruel, perverse institution that no human should ever have to endure. Most people realize today how hypocritical it was to call oneself a Christian, while treating slaves so horribly. Throughout her book, Harriet Jacobs, in Incidents in the Life of a Slave Girl, Written by Herself, revealed Americans everywhere that slave owners were hypocrites, and calling themselves Christians was perhaps the greatest sin of all. Works Cited Jacobs, Harriet A. Incidents in the Life of a Slave Girl, Written by Herself. 1861. Ed. Lydia Maria Child. New ed. Jean Fagan Yellin. Cambridge: Harvard UP, 1987. Jefferson, Thomas. â€Å"The Declaration of Independence.† 4 July 1776. The Holy Bible. New International Version. Zondervan Publishing House. 1983. King, Martin Luther. â€Å"I Have a Dream.† Washington, D.C. 28 Aug. 1963.

Pelican Instruments Inc Essay

1. Prepare the Report that you feel Amy Shultz should present to Mr.Park. 2. Put yourself in the position of the following six managers: general manager(EM); marketing manager (EM); manufacturing manager (EM); general manager (EI); marketing manager (EI); manufacturing manager (EI). These six managers compete for a share in the company’s bonus pool. For each of the six, how would you make a case for your obtaining a share of the bonus pool? Six managers, three from the EM division and three from the EI division compete for a share in the company’s bonus pool. For the purpose of this analysis, we take into account different variances within each division, From the EM side, the General Manager could argue that his business unit must without a doubt follow the strategy of low cost, as he is dealing with a mature product. Because of this, he lowered his selling price compared to his competition by $ 10, resulting in a $ 1.4MM profit loss. However, he can strengthen his position by saying that thanks to his lower price, he was able to penetrate the market even more, achieving an additional $ 2.6MM in profit from changes in market share. Furthermore, he can argue that the lower price also got him an increase in volume, which earned him $ 679k more in profits. Clearly, the general manager’s decision to lower his selling price was more than beneficial for his business unit. The Marketing Manager would argue that thanks to his efforts, he was able to go from a 10% market share to a 16% market share, becoming partially responsible for the additional $ 2.6MM in profits. Although industry demand affected the division negatively, losing the division $ 724k, the positive effects of the increased sales were advantageous for the division. Furthermore, the Marketing Manager can say he is partially responsible for the savings in marketing fixed costs for the company, amounting to $ 416k. The Manufacturing Manager for the division must defend his increase in cost from $ 20 to $ 21. His argument can be perhaps that he was focusing more on quality of product, and that because his product was now of better quality he also is partially responsible for the increase in sales volume. He can  also say that he is partially responsible for saving the company $ 342k in fixed manufacturing costs. From the EI General Manager’s point of view, the fact was that he was able to sell his product at a much higher price, earning his division an additional $ 1.6MM in profits. Although unfortunately he lost $ 689k from a lower sales volume, he clearly made it up to his division by earning them $ 6.9MM from market share changes, and an extra $ 4.9MM from changes in industry demand. As opposed to the EM division, the EI Division strategy must be one that follows differentiation and that focuses on building and penetrating market share in a fast growing industry. EI’s Marketing Manager can argue that thanks to his efforts, he was able to end the year with a 9% market share. Despite the fact that this is a lower percentage than what was budgeted, the Marketing Manager can argue that the size of the market is growing by the minute, therefore defending his 9% and proving that he earned $ 6.9MM from being able to own a larger piece of the pie (or the market). Because industry demand for the product is also increasing, the product is hot, a factor that also allowed his division to sell above standard prices. Like the EM Marketing Manager, he can finally also argue he is partially responsible for the important savings in fixed marketing expenses. The Manufacturing Manager for the EI division can claim that like the EM manager, he was also partially responsible for the savings in fixed manufacturing costs. Because his division is focusing on a differentiation strategy, he could claim that the increase in variable cost per unit comes from value-added features that will allow the company to have a better product than its competitors. 3. As Mr. Park, how would you feel about the 1997 performance of each of the six managers who are competing for a share of the bonus pool? Taking into account the fact that the EM business is a â€Å"Harvest† business dealing with a mature product, Mr. Park should seriously consider getting rid of the division by slowly discontinuing the product, as it is performing worse than  budget and losing $ 4MM in profits for the company as a whole. If Mr. Park decides to maintain the division, the best way for it to compete will be by following a low cost strategy. Based on the characteristics of a â€Å"Harvest† business, EM managers should be strictly held to budget, and total compensation should be based more on base salary and less on performance measures. In analyzing each manager’s performance, Mr. Park should feel positively about granting the bonuses to both the Marketing Manager and the General Manager, but not the Manufacturing Manager, as his variable costs per product increased, going against the low cost strategy discussed. In terms of the EI division, this is a high potential market segment that is growing exponentially and the company is doing well in this business. This division follows a â€Å"Build† strategy and therefore he should be more flexible with his managers, acknowledging that their strategy of differentiation and growth is risky. These managers should be evaluated less according to budget and more according to long term criteria such as R&D spending, product development, and market development. Manager salaries should be more based on performance bonuses and less on base pay so they are more willing to take risks in their strategy. In analyzing each manager’s performance, Mr. Park should feel positively about granting the bonuses to the Marketing Manager, who had a positive variance for the department in terms of market share (aside from industry demand factors). Similarly, the Manufacturing Manager increased his variable costs by a large percent, but this could be defendable from the point of view of creating a better and more differentiated product. However, Mr. Park should feel negatively about the General Manager, since he could have offered the product at a slightly lower price and attained more sales volume and advantages from product mix as well.

Installation Art Essay

Out of the many ways in which we can view Installation Art, the term itself is not clearly defined. There are, however, different characteristics of it, and within this essay I will discuss the two most prevalent from my own point of view, and support my thoughts and opinions with examples from information we have encountered throughout this past semester. Although Installation Art has many qualities that it can be associated with, I believe that one which stands true above most is the fact that it Installation Art often casts the spectator as the protagonist. As we have seen throughout the semester, many different artist’s have employed their own ideas of what makes art Installation Art, yet from my own vantage point, it is only Installation Art if we create something for the spectator to walk into and ‘do’ something within the piece itself, as opposed to viewing it from a more museum like way, in order to create a more ‘authentic’ form of art. Lucas Samaras’s creation of ‘Room’, is a direct example of my thoughts on this characteristic of Installation Art. He wished to accommodate the viewer in his work. In this piece, he wished that the space of the piece become â€Å"a wholly immersive environment in which the space existed for the viewer to activate as an engaged and absorbed participant† (Bishop, 27). Installations should be geared toward first hand, real experiences by the viewer, and not illustrate simply a situation. Samaras’ ‘Room’ created this by having the items in the piece ‘fluid’, and not ‘glued-down’. ‘Room’, was a conglomeration of the artist’s own personal belongings reconstructed to mimic his own bedroom, in which the viewer could walk in, sit down on, and actually interact with the items, which, according to Samaras, created the ‘authentic’ quality of the art itself. As we view the characterstic of Installation Art as the spectator casted as the protagonist, we can now realize that, once again looking at Samaras’ ‘Room’, it addressed itself directly to the viewer, whose experience was not that of a detached onlooker, but was indeed the actual focus of the work itself. Samaras created a state of mind more than anything, in which the viewer was essentially in the first-person, and the subject actually will see things through their own ‘daydream’, which is nothing less than escape from a reality that is not completely suspended (in contrast to dreams while we are sleeping, in which we are suspended). According to Freud, a daydream is initially the expression of an unconscious fantasy, as a sort of ‘hallucinatory’ sense and is an escape from reality, which centers the viewer as the protagonist in the piece, because they are the one’s creating the art in which they see.

Life partner Essay

Characteristic mostly considered by men when choosing a Woman as their Life Marriage is a sacred contract between a woman and a man. It is where a couple begins the long journey of life with shared love, harmony, cooperation, tolerance and comfort with each other. The Commitment of marriage is one of the most recommended acts in Islam. The Qur’an has described this relationship between men and women, which brings love, harmony, trust and compassion, in the most moving and eloquent terms: â€Å"( And among His Signs is this, that He created for you mates from among yourselves, that you may dwell in tranquility with them, and He has put love and mercy between your hearts)† (Qur’an 30:21) Therefore selecting a life partner is one of the most crucial decisions that we have to make in our lifetime, because marriage is a lifelong commitment where you will face difficulties in life. A couple should be able to tackle the daily problem they will face in raising a family. Both the husband and wife play their own prominent role in building a happy family. . One of the main tasks of a wife is build a respectable family to the society. Hence, a man should think carefully when selecting a woman to be his wife, a mother to his children and the main pillar in his family. This report consists on man’s perspective of selecting a life partner. Further, the report will show the characteristics that he will look into before selecting his life partner Religious One of the most important characteristics is finding a religious woman. The righteous woman is the foundation of a healthy family. Allah (swt) states, â€Å"Women of purity are for men of purity, and men of purity are for women of purity† [24:26]. The Prophet (pbuh) said, â€Å"Do not choose a wife for her wealth or beauty. Her wealth will cause her rebellion, and her beauty will cause her corruption. You must consider her faith and religiousness for marriage† [Mustadrak al-Vasa’il, On Marriage Ch. 13]. A righteous woman is the greatest blessing that a husband can get. He can find comfort and rest after the exhausting struggle of earning a living. If the woman is religious then only the family will be brought up in the light of Islam. Beautiful Human being has a tendency of attracting to pleasant things. Most of the  time, the first thing a man tends to see in a woman is her beauty. Sometimes the perfect figure, the soft skin, the mesmerizing eyes makes the man blind of what is beneath the outside appearance. The real beauty of woman is not her physical appearance, the true beauty lies within inner self. A Man would rather get to know a woman and discover that her heart is pure and caring. For example, a beauty contest winner can be a cruel person. Therefore, her beauty is of no use to others if she is ill-treating to others Obedient and respectable A woman must be obedient and should respect her husband. She should be always eager to please him and make him happy. She should be happy to help him in different stage of life. An ideal wife should be someone who is willing to do the household work despite poverty and hardship. For example; if the husband is very poor, the wife should not be complain about buying unnecessary thing. The woman must have respectable character, which the society expects. She should practice and follow cultures and values accepted in the community such as a married woman should show modesty in clothing. Understanding In every marriage there comes times when there are differences in opinions, problems relating to financial, raising children, sickness. During these times, the couple should tackle the problem by respecting each other’s feelings and through open communication. The woman should be willing to listen to her husband and understand the situation instead of making the problem worse. For example; as in a famous idiom â€Å"making a mountain out of a mole†, A couple might be arguing about each other’s political view and that disagreement may lead to a divorce. In a healthy marriage, the couple should be able to understand each other’s behavior and accept that nobody is perfect. The woman should be able to comfortably talk and share her wants and suggestions to her husband. The bond between the husband and wife should be based on mutual trust. Therefore, the ideal wife should be trust worthy. Conclusion. As an old saying, â€Å"Behind every successful man there is a courageous woman†. Hence, a man can choose his life partner wisely. The task on a man’s hand in  choosing the ideal wife is not an easy job. The decision should be taken with immense thinking. The must -have characteristics must be given great emphasis in order to make the marriage life prosperous and fruitful. The decision a man takes today will affect his children in the future. REFERENCE LIST Islamic voice Retrieved August 1998 Retrieved 25-February-2012 from http://www.islamicvoice.com/august.98/marriage.htm The Ideal Muslim Woman and Her Husband Retrieved August 1999 Retrieved 28-February-2012 from http://www.wefound.org/texts/Ideal_Muslims_files/herhusband.htm

United States Constitution

In the introduction of the book They Take our Jobs! : and 20 other myths about immigration written by Aviva Chomsky, Chomsky picks apart the words in the United States Constitution to support her belief that although immigrants, specifically Latino/Hispanic immigrants, are a large part in today’s U. S. society, they still do not have any rights or protection from the laws of the Constitution. She states that many of the arguments against immigrants in the United States stem from â€Å"serious misconceptions† that have been rooted from history up until present day.The view that immigration only brings about more problems and segregations for the host country has been on-going in history. When it comes down to it, a simple analogy could be made: it is difficult for the citizens or â€Å"homeowners† to be forced to house immigrants or â€Å"strangers† in their own country or home. This idea is then exaggerated and made extreme when times are tough or the peop le of the United States need a scapegoat to put their problems or the government/societal issues on.The finger is pointed at the group of outcasts—immigrants. They are easy targets. Easy because immigrants who are non-citizens are â€Å"legally deprived† of many rights the U. S. Constitution provides for citizens. What many fail to realize, as pointed out in Chacon’s Introduction in No One is Illegal is that immigrants who are here, working, living, and building a life here in the United States contribute a great deal to the overall economy and working class.They take part in the jobs that require heavy manual labor and provide the basic jobs for many large corporations in the United States at minimum wage. Rest assured, it is probable that many of their jobs should be compensated at a higher pay for the type of work they are doing, since most are jobs that many of the middle and higher class citizens cringe at when they think about it. I have speculated that th e amount of wage pay or salary today is based upon one’s credentials or experience rather than the manual load or extremities of the job at hand.This correlates to the jobs that many immigrants take on, they do a lot of work for little pay. They work for huge well known corporations and provide the labor needed to keep production at a particular rate. When times are tough and jobs are difficult to find, like right now, the blame is put upon the immigrants who hold these types of jobs. It is said that â€Å"they stole our jobs† and that is why we are unemployed and out of work. However, when looking at the core of the problem, it is not that the immigrants are ith jobs but rather the fact that the higher salary paying jobs and higher wage paying jobs are being let go first due to the downward economy and replaced with other persons who may be less qualified but could still complete the job and task at hand. As discussed, immigrants are a big part of today’s †Å"world† and the fact that they lead their daily lives just as a citizen would, immigrants are still not granted certain simple rights a newborn child is given at birth in the United States due to biases, beliefs and judgments based on history classes, politicians, and the media.

Tom Perrotta's The Cosmic Significance of Britney Spears Essay

Tom Perrotta's The Cosmic Significance of Britney Spears - Essay Example When one attempts to find out the reason behind her cosmic significance, it is evident that she is so close to her family members and truthful to her boyfriend. She is cute, strictly religious, and down to earth. She feels proud of her southern identity and is conscious to preserve it forever. From a general viewpoint, she is able to withstand change in her life. She is amazingly unaffected by her global mega stardom. Moreover, she presents herself through two different ways. In her private life, she is shy but in public life she is so bold to express her opinion and ideas. Because of her unique personality, she enjoys the imposed musical identity. Moreover, she is ready to accept it as the part of her life. Her music is familiar to all and is easily enjoyable to music lovers. Her music is with a universal appeal and it exerts a strong influence to the whole humanity. Her music does not belong to an actual place, group or individual consciousness, but to humanity. Her cosmic signific ance is more evident from her music, which is universal, but never particular. The iconic stature that Britney exemplifies is not just that of a teen idol. She is more than that because pop stars are considered as cultural figures in America. In a multicultural and multiracial society, pop music is a way to exhibit race and celebrity. Britney is an era defining superstar, who is ready to find out answers to the questions on our existence and our future. She possesses more in common with other iconic artists like Elvis Presley, Madonna and Kurt Cobain. But her position is far ahead of these iconic artists. Perrotta went through Britney’s book namely, Heart to Heart, and its effect on him was terrific because it influenced and changed his opinion about her. Britney is portrayed in this book as a girl who is so simple and down to earth. When the author decided to complete the essay on Britney, it was the time of September 11

Marketing plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing plan - Essay Example Thailand workers used the drink for staying awake during their shifts. The drink was known as Krating Daeng translated to ‘Red Bull.’ He contacted the manufacturers of the drink and bought the foreign licensing rights in exchange of 51% share in his company. When Mateschitz launched the drink in Austria, he did not target factory workers; his target market was young professionals as he would be able to promote a premium and trendy marketing campaign. Product Portfolio Initially, only the regular version of Red Bull energy drink was launched. However, several other variants with different specific features were launched with time: Red Bull Energy Drink – The drink is available in 3 size variations, with 16oz, 12oz, and 8oz. It has been designed for those people who have clear and focused mind and want to perform physically well. Red Bull Sugar free – This drink is a variant of the Red Bull energy drink but it is without sugar and hence, contains only 3 calor ies per 100ml. It has the same features as the Red Bull energy drink. Red Bull Cola – This is a relatively new addition to the Red Bull product line. It is claimed to 100% without chemicals consisting of only natural products with all natural taste. Red Bull Energy Shot – A very recent addition to the product portfolio, Red Bull energy shots is concentrated Red Bull Energy drink without carbonation and no requirement of chilling. It comes in small size of 60ml and consists of 27 calories. However, the concentrated 60ml have the ability of providing the same energy as a regular Red Bull can. (Red Bull Energy Drink, n.d.) Strategic position & situation analysis Market Performance & Positioning As mentioned earlier, Red Bull was first introduced in Austria in 1987. It later ventured into foreign markets with the first venture being in Hungary in 1992. The drink is now available in 120 countries with more than 2 billion sales annually acquiring the position of worldâ€℠¢s number one energy drink. The brand has acquired the top position among 15 other brands of energy drinks that are subsidiaries of different beverage or other companies (BevNet.com staff, 2009). The brand was promoted with a unique and creative style of advertising. The slogan was ‘Red Bull gives you wings’ that not only creates an image in the consumer minds but also suggests physical properties and benefits. Red Bull has been supported with a unique and creative style of advertising. The slogan â€Å"Red Bull gives you wings† strongly suggests the brand’s physical properties and benefits. Red Bull is sold as an energy drink and is designed to combat mental and physical fatigue. It is the combination of ingredients interacting with each other that provides the energy-building benefit. Red Bull operates within the energy drinks sector of the soft drinks market. The product is an example of a 'functional' drink. Functional foods respond to consumer interes t in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. Positioning The reason why Red Bull was able to accomplish such a huge market share in such little